The Adopt-a-Reader Campaign, kicked off with Family Day each year, provides an opportunity for HIPPY families to “adopt” non-HIPPY families in their community for a three-week campaign that promotes parent-child bonding and quality family time through reading. Adopt-a-Reader builds the leadership skills of HIPPY mothers by offering opportunities for them to share their knowledge with the non-HIPPY parents as they guide them through the reading activities of the campaign.
The mother-to-mother community-centred approach allows the campaign to reach even the most isolated families. Each participating HIPPY family and “adopted” non-HIPPY family is generously provided four children’s books. During the campaign, which is held each spring, families are encouraged to spend approximately 10-15 minutes a day reading with their pre-school aged children. The goal of the Adopt-a-Reader Campaign is to encourage at least 1,000 families (500 HIPPY families and 500 non-HIPPY families) to read a total of 150,000 minutes over 15 days.
The culmination of their efforts are recognized at a Celebration of Reading event, hosted by each participating site. At this celebration, the participating HIPPY families, “adopted” non-HIPPY families, and the HIPPY site staff who made this campaign possible come together to commemorate their hard work and encourage reading among families and young children. It is also a great opportunity for the “adopted” non-HIPPY families to be introduced and recruited to the HIPPY program.